Portugal        |        Lagoas Park

Corporate

Overview

Lagoas Park is one of the most prominent business hubs in the Lisbon Metropolitan Area, serving as the home for over 100 national and international companies, including Google. With a workforce exceeding 5,000 employees, the park is a critical center for global business operations.

Challenge

Located more than 9 miles (15 km) from Lisbon’s city center, Lagoas Park faced significant accessibility hurdles. Public transit options were insufficient, often requiring commutes of over an hour. Historically, most employees relied on personal vehicles, leading to severe parking shortages and decreased employee satisfaction.

These transit barriers created a direct "pain point" for HR and recruitment. Companies struggled to attract and retain top talent because they could not offer competitive, low-cost, and time-efficient commuting options. While individual companies recognized the need for shuttles, many found that private, single-company services were not financially or operationally viable.

Solution

BUSUP implemented a high-efficiency Shared Mobility Service, enabling multiple companies within the park to pool resources and share the same transit network. Key components of the solution included:

• Corporate Sharing Model: By allowing different employers to share routes, companies benefited from increased frequency and higher vehicle occupancy, drastically reducing the cost per passenger.
• Full-Stack Managed Service: BUSUP provided an end-to-end management solution, including 24/7 passenger support, continuous route and stop optimization, simplified consolidated billing, and detailed ROI reporting.
• Flexible Growth: The service was designed to scale, evolving from a small pilot into a massive park-wide network.

Results

Since its launch in March 2019, the service has transformed the park’s accessibility and competitive standing. 

• Rapid Scalability: The program grew from 4 shared routes between two companies to 26 shared routes serving six major employers by January 2020.
• Significant Cost Reduction: Companies with more than 250 employees saved an average of 20-22% compared to traditional private shuttle solutions.
• Strategic Talent Magnet: The success of the BUSUP network has become a key selling point for Lagoas Park. The park successfully secured major lease agreements with American corporations that specifically cited the availability of BUSUP’s managed transit as a condition for their tenancy.