Carbon Compensation Initiatives
A growing history of reforestation, ecosystem restoration and long-term partnerships — from 2023 to the present.
Reduction first. Restoration alongside it.
Alongside the work of reducing emissions at the source, BUSUP has built a growing portfolio of reforestation and ecosystem-restoration initiatives since 2023.
These projects do not replace the reduction effort. They sit alongside it, addressing the portion of BUSUP's footprint that cannot yet be eliminated while restoring degraded land, supporting biodiversity and, in several cases, involving clients and employees directly.
The portfolio has grown from the first trees planted in Catalonia to ongoing partnerships in Portugal, the United States and Brazil.
Bosque BUSUP — Catalonia
BUSUP's first reforestation project was planted close to Barcelona in an area affected by a 2021 wildfire that destroyed more than 1,600 hectares of forest.
Rather than planting a single species at scale, the project favored diversity: 87 fruit and native trees selected to improve local biodiversity and provide food for bees and wildlife.
Each tree was dedicated to a BUSUP client, with a personalized plaque carrying a sustainability message. This turned the planting into something clients could participate in rather than a contribution made invisibly on their behalf.
A dedicated irrigation and replacement program supported the trees through their first year, the most fragile stage for young plantings.
Bosque BUSUP — Pinhal de Leiria
The second phase of the initiative moved to the Pinhal de Leiria, a forest of major historical and symbolic importance in Portugal that was severely damaged by the 2017 wildfires.
Four hundred Pinus pinaster trees were planted, a species selected for its adaptability to the site and its role in the natural regeneration of the local ecosystem.
The estimated carbon-sequestration impact is approximately 800 tonnes of CO₂ over the next 40 years.
Initial monitoring and maintenance were established to track survival and growth, consistent with the approach used in Catalonia.
Longleaf Pine Restoration — Texas
In Texas, BUSUP's contributions have been channeled through One Tree Planted into the restoration of longleaf pine ecosystems within the Longleaf Ridge and Big Thicket areas.
These landscapes sit at the western edge of the species' historic range and provide habitat for endangered wildlife, including the red-cockaded woodpecker and the Louisiana pine snake.
The large planting totals presented in One Tree Planted project reports represent the pooled outcomes of all donors to those initiatives — not BUSUP's individual contribution.
BUSUP's own attributable figure is the 13,137 trees stated above. Since March 2025, contributions have been directed to the general Impact Fund and are therefore not linked to a specific geography or tree count.
This partnership is ongoing rather than closed, and future updates will reflect continued contributions.
Araguaia Biodiversity Corridor
BUSUP has joined the Black Jaguar Foundation as a partner in the Araguaia Biodiversity Corridor, a restoration project spanning 2,600 kilometers and aiming to reconnect the Amazon rainforest and the Cerrado savanna.
BUSUP joined as a First600 partner, supporting the planting of 550 native trees as part of the corridor.
More than 1.2 million trees have already been planted across the corridor through the wider Black Jaguar Foundation program. BUSUP's 550 native trees represent its own attributable contribution within that broader initiative.
Actively Seeking a Partner in Iberia
Despite being where BUSUP's reforestation story began, Iberia is currently the one region in the company's footprint without an active, ongoing reforestation partnership.
BUSUP is actively looking for a partner organization in Spain and Portugal with the intention of establishing the same type of long-term, ongoing structure already in place in the United States and Brazil.
The Next BUSUP Forest
From funding restoration to involving our community.
BUSUP is planning a third Bosque BUSUP initiative. The location, ecological context and species are still to be selected.
The intention is for clients, transport operators and employees to participate directly, extending the initiative from something BUSUP funds to something the wider BUSUP community helps carry out.
Fully Neutralized Routes
BUSUP wants to take its restoration work beyond parallel philanthropic projects and connect it directly to the mobility service itself.
The concept under development is to create strategic partnerships with reforestation organizations so a route or mobility service can combine the CO₂ reduction already achieved by shared mobility with neutralization of the remaining emissions through restoration work.
From individual plantings to a long-term restoration ecosystem.
BUSUP's compensation initiatives continue to evolve toward partnerships that are measurable, attributable and increasingly connected to the mobility services they are intended to support.