Corporate mobility is facing a period of profound transformation. Companies now operate in an increasingly complex environment, where they need more flexible, efficient, and sustainability-aligned transportation alternatives to respond to new workplace realities and employee expectations.
In this context, BUSUP takes a major strategic step by acquiring the Mobility as a Service (MaaS) technology platform of IOMOB and signing a strategic partnership with Tribbu to scale corporate carpooling globally.
A new landscape for corporate mobility
The current corporate mobility ecosystem is characterized by a high level of fragmentation. For years, companies and operators have attempted to address the challenges of employee commuting through isolated solutions that are difficult to scale and offer limited value for both organizations and employees.
At the same time, generational shifts are reshaping mobility expectations. Owning a private vehicle is no longer a top priority, and companies need to offer more flexible, adaptable, and personalized models to remain attractive in an increasingly competitive labor market.
BUSUP strengthens its technology with the acquisition of IOMOB
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With the addition of IOMOB, BUSUP significantly enhances its technological capabilities by integrating an advanced MaaS platform in SDK and white-label format. This integration makes it possible to centralize and orchestrate different mobility services through a single technology infrastructure, improving both the user experience and operational management for companies.
MaaS technology to integrate and manage corporate mobility
Thanks to this integration, organizations can offer the most suitable route for each situation, combining corporate bus routes, carpooling, carsharing, public transportation, or ride-hailing or VTC services. Centralized management of these services enables cost optimization, improved operational efficiency, and progress toward emissions reduction goals.
In addition, this acquisition accelerates the development of new features and expands BUSUP’s offering in key markets such as Spain, Portugal, Brazil, Mexico, and the United States.
Corporate carpooling and shared routes with Tribbu
Within this new model, carpooling emerges as an efficient alternative, from both a financial and environmental perspective, benefiting companies and employees alike. The alliance with Tribbu enables BUSUP to integrate shared-route solutions that optimize vehicle occupancy and reduce the environmental impact of daily commutes.
Tangible benefits for companies and employees
The combination of technology and BUSUP’s strategic collaborations makes it possible to deliver smarter and more accessible corporate mobility. Key benefits include:
- Greater freedom for employees, by offering multiple transportation options.
- Increased efficiency and cost savings for companies.
- Reduced carbon emissions, contributing to global sustainability.
- An optimized user experience, with personalized routes and centralized management.
According to Rui Stoffel, CEO of BUSUP: “Our goal is to evolve toward corporate mobility services that respond to the growing complexity of employee commutes, always prioritizing sustainable models. The integration of IOMOB and the collaboration with Tribbu strengthen our vision of accessible and efficient mobility ecosystems for everyone.”
BUSUP: líder global en movilidad corporativa
Founded in 2016 in Barcelona, BUSUP is a leading provider of outsourced corporate mobility services. Its technology and operational management enable companies to:
- Increase talent attraction and retention capacity by up to 20%.
- Reduce corporate transportation costs by up to 45%.
- Cut carbon emissions from work-related commuting by up to 80%.
With a network of more than 190 local partners across Europe, North America, and Latin America, BUSUP is the only provider capable of delivering global corporate mobility services, consolidating its position as a global reference in employee transportation.
To learn more about how BUSUP can optimize your company’s mobility, visit our corporate solutions and explore our success stories.
Integrated corporate mobility with real impact
The integration of IOMOB and the strategic alliance with Tribbu mark a turning point in the evolution of BUSUP’s corporate mobility model. Companies now have access to integrated solutions that combine technology, operational efficiency, and sustainability, enhancing employees’ daily experience and generating measurable positive impact.
BUSUP continues to drive a global, integrated, and results-oriented corporate mobility model.
If your organization would like to explore how a mobility solution can improve your teams’ daily experience, BUSUP can help.
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